Working on ground level for more than 15 years helped Aseem acutely understand local
problems in turmoil ridden Border states like Jammu and Kashmir and the North-Eastern states.
Aseem helped the local Kashmiri youth to establish a bakery to make cookies using only the local resources like apples and walnuts.
Initially experimenting from Pune, the stages of procedure finalizing, testing, standardization and FSS authorization for commercial producation were finished in about an year.
The Kashmiri youth were then called up to Pune to train them.
When they went back and started the production locally, in Bijbehara, Kashmir they received tremendous response from tourists and local buyers.
After this initial success new ventures are taking shape in towns like Badgam and Poonch.
In 2016-17 we started new bakeries at Aloosa, Bandipoa and Zalurah, Sopore.
Very recently in association with the Indian Army we have started the fifth bakery with the new brand line Olive Green Cookies.